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"Graeme... thank you for making it happen!" - Nelson Mandela


In surprisingly short order, Melbournian Graeme Alford went from wealthy solicitor to jailbird to scrap metal labourer to successful business man.


Never Give Up combines the story of his dramatic fall and later triumph over adversity with the philosophy and strategies - the Power of Mental Toughness - that enabled him to confront the demons of his distress and successfully rebuild his life and career and bring his family back from the edge of disintegration.

Never Give Up: The Power Of Mental Toughness By Graeme Alford

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